21.11.2016

Five Simple Questions to Ask When Writing Copy for the Web

Make Happy Marketing Consultant
 Show Interest

Five Simple Questions to Ask When Writing Copy…

 Show Interest
It's a terrifying thought, but I have spent the last decade of my life writing copy for the web. Mountains of emails, legions of webpages, volumes of blogs. Along the way I like to think I've learnt a thing or two. And one of these things is to always ask myself these five questions when writing web copy:

1. Who is your ideal reader?

Do you have a clear sense of who you are writing for? This is vital to get the tone of voice right. Creating customer personas can be a great way of ensuring you keep your customers/clients firmly in mind when writing.

2. What exactly are you offering them?

Clearly and concisely explain to the reader what you are offering them and what action they need to take.

3. What's so great or unique about your offer?

Explicitly state what is different about your offering.

4. So what?

Imagine you are the intended reader and ask yourself, so what? Why on earth should they care about what you have written? What's in it for them?

5. Does it pass the Goldfish Test?

A goldfish's attention span is 9 seconds. The average human online attention span is 8 seconds. Is your copy short and simple enough to communicate to the reader everything they need to know and get them to take action in 8 seconds? Or is it compelling enough to stretch out that attention span? If not, back to the drawing board.

If you ask yourself these five questions whenever you write copy for the web then you will stand a much better chance of getting your readers to take the action you want them to, and ultimately meet your business objectives.

 
  • Marketing
  • Copywritting
Make Happy Training Provider

I am currently Director at Make Happy. We are a creative marketing consultancy that:

- uses workshops to unlock our client's knowledge and skills and to embed learning within…

Comments

Retail & Services

Guest Wi-Fi People love free wi-fi. So give it to them.

Gain customers and help clients work more productively with Guest Wi-FiToday, everyone…
Property

I noticed your blog on the Liverpool / Manchester...

Manchester and Liverpool Commercial Property Club Yes They have been useful and I…

More Articles

Marketing & PR

Best Digital Marketing & SEO Tips For Dental Practices...

2018 will be an exciting year for dentistry. Overall, technology has been the driving…
Marketing & PR

Clarification by Google About Its Recent Algorithm Updates

Google’s Search Liaison, Danny Sullivan, has published a series of tweets regarding…
Business Management

79% of UK adult internet users have concern about aspects...

79% of UK adult internet users have concern(s) about aspects of going online66% are…

Would you like to promote an article ?

Post articles and opinions on Liverpool Professionals to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.

Find the right professionals in Liverpool

View The Full Index

Search By:

Submit your Enquiry here

Enquiry Details

Contact Details