Your Business Probably Does Not Have a Lead Problem
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
I hear some version of the following…
Summary: I’ve spent more than 15 years helping UK businesses, from owner-managed SMEs to PLCs, turn marketing activity into actual growth. Over that…
Summary: Hi everyone! I’m Beth! I’m the owner of Bonsai Socials. I help businesses that don’t have time to manage their own social media so they can focus…
Summary: With over a decade of experience in print production (actually longer growing up with a family print business), I specialise in enabling retailers…
Summary: Why Revenue Works Is Different You've built a solid business. Now it's time to scale it without the chaos. Most agencies throw junior staff…
Your Business Probably Does Not Have a Lead Problem
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
I hear some version of the following…
The 5 biggest SEO changes for SMEs in 2026
1) “Zero-click” search is accelerating (AI Overviews + AI Mode)
Google is increasingly answering questions directly in the search results using AI (AI Overviews / AI…
Most Businesses Do Not Need A Rebrand
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and commercial reality.
There is often a tendency to assume…
Katie Baker, Comms Director and Chair of GetFTR Comms Committee, commented on Pimento’s role: “Pimento’s full strategic approach to our brief – …
“Matthew is a composed and strategic thinker who brings focus and integrity to business decision-making. His advice is grounded in research, considered …
“We couldn’t have brought the Wythenshawe Knife Crime Awareness Campaign to life without the expert leadership of Black Cat Marketing. They designed and …