Most businesses leak potential sales leads from their website without even realising it. Then spend more money through Ads and SEO driving traffic to a sieve!
Google Analytics is a great free tool for helping you understand where and why this happens but here's one which takes it to a whole new level.
Hotjar is still in beta form but it's getting rave reviews and I'm liking what I see too. Masses of functionality all in one platform.
To see what's on offer sign up here http://www.hotjar.com/23875.
And check out these reviews - I think you'll like the sound of the buzz Hotjar is creating. http://www.ianbrodie.com/hotjar/ and http://blogsession.co.uk/2014/10/hotjar-insights-review/
If you're serious about Winning More Business from your website you might want to hear about 5 Easy Steps to Drive Up Sales at my FREE Event.
Check it out here http://www.regeneratepl.co.uk/business-events/drive-more-sales-from-your-website-grow-your-business/