The traditional printed brochure or catalogue that showcases a company’s new products or ranges, which comes through your door or is picked up in a shop, is experiencing something of an overhaul. Many businesses are turning to e-brochures, which offer greater interactivity and personalisation to each user.
For a couple of years, online brochures just meant a PDF version of the physical format – they were boring for users to look at, and didn’t have the tactile element of being able to flick through. However, with new technology, e-brochures have been created, with turning pages that are easier for customers to use, and more interactivity than traditional paper brochures, as videos, sound clips and virtual tours can be embedded into it. Not only does this offer something more interesting for your customers to look at, but it also helps to show off a company’s services and products better, as people will be able to see their features for themselves.
E-brochures can also be popular with customers who are ecologically minded, as it obviously saves on paper. This also saves your business money in the long run, and it’s much cheaper and easier to distribute a brochure through an email than it is to have it physically posted out to your customers. Interactive brochures can even be personalised to specific users – if you have a section that’s only meant for a few people, you can lock that section with a password. This means you have one brochure for everyone, rather than having to create different ones for different groups of people.
We have created e-brochures for pharmaceutical companies; however, due to the nature of these projects, we are unable to provide links to these.
Great examples of people using this new technology to its full potential can be found in the motoring world – from the Kia Cee’d and the Subaru Impreza WRX/STI. There’s so much that can be done with these brochures: customers can get a 360° view of the car’s interior, customize the colour or number of doors, watch videos showing the different features, and even request a test-drive from their nearest dealership. How much more likely would you be to buy one of those cars than if you’d just received a paper brochure of them, or watched an advert on TV?
As technology rapidly develops, and customers have the power to demand more control over what they buy, perhaps now is the time to look at how you’re interacting with your audience, and if you’re effectively showing them the full potential of what you have to offer.
Kia: http://www.kia.co.uk/new-cars/range/mid-sized-cars/new-ceed.aspx
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