Hell yes!
Nobody would have heard about this scientific research vessel were it not for the furore over the name Boaty McBoatface. Nobody would have cared. But now millions of people know that there is a ship being built that’s designed to do research in the Arctic. They also know that people involved in the project have a sense of humour.
The opening of the name of the ship to a public vote has:
Humanised the people behind the project
Raised awareness of the project
Almost certainly focussed some minds on the notion of Arctic research
Given a lot of people a damn good chuckle
In short, it’s provided great PR and branding to a vessel and a scientific mission that many people would have never known about.
That’s the social power of a name. It’s also a great demonstration of the power of humour in marketing.
All of this interest has been spurred by a few words that made people smile.
A few words are all it takes – something I tell my copywriting clients all of the time.
(Source: http://www.bbc.co.uk/news/science-environment-36216392)
If you want to talk about Copywriting or Public speaking, drop me a line.
Tim Austin runs Wing Copywriting and Public Speaking. If you call him Wingy McWingface when talking to him about your project, he might knock some money off. It’s worth a try.
Lead Copywriter, Public Speaking Coach and owner of Wing Copywriting. Writer of authentic, hard-working Advertising Copy for business clients in Manchester, the North West and across the UK.
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