Advertising is everywhere. You can’t get away from it. But to be successful in advertising you have to be memorable. Take McDonalds for example. Love or loathe their restaurants they are the experts in reinventing themselves, redesigning the layout and changing the style often.
So it comes as no surprise that leading travel operators Not Just Travel North West is rebranding. Their new stylish logo reflects the fact that their company offer more than holidays (which, may I say, they do exceptionally well) As the name says on the website, it’s Not Just Travel, they reach out to the entire lifestyle industry.
Branding is way more than a logo. It’s your message to your customers, your social media followers, and your entire reputation in involved in defining your brand. Branding promotes recognition which in turns puts people at ease. It’s like wearing your favourite jumper over and over again. Familiarity develops trust.
Your brand sets you apart from your competition, you need to stand out from the crowd, you need to be unique, you need to be in vogue and you need to grab people’s attention.
When a company spends time building a brand it encourages motivation amongst staff. Teams like to know their management have invested in the company, pride in being part of that brand encourages greater productivity.
A well know brand instills confidence in their customer, they know what to expect, they know the level of service they will get.
Lifestyle magazine is no1 and going strong. Amandamoss pr’s slogan is Be Memorable.
Not Just Travel North West are rapidly becoming the first choice for people wanting quality service without scrimping on style. Follow their brand, they’re going places.
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