I had a healthy discussion this week about the difference between someone 'who sells because it's their job' and generally has 'sales' in their title and someone 'who sells because it's their business'
I've done both in my career, however, I definitely started out as an 'Accidental Salesperson' and learnt huge amounts along the way and still learning!
One of the things I hear often is 'It's so much harder selling my own products and services than selling someone else's because the no's feel so much more personal.'
I totally understand that and I think how you deal with the no's is crucial to how your business will move forward. Like many, I've faced 1000's of no's over the years.
* Some no's are not forever it's just not the right time now- what process do you have to keep in touch with these people?
* Perhaps your messaging wasn't clear - it may be clear to you but get someone who doesn't understand your business to read it
* They chose someone else - the buyer has their list of importance to them and your business may not fit that list.
* You missed out because you didn't get back to them quick enough - revisit your processes
'Knowing' your no's is important for future yeses.
What have you learnt from your no's?
I’m a sales coach and trainer.
If you’d told me 20 years ago that this is what I’d be doing now, I’d have wondered how my life…
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