Expertise

  • Events Management
  • Venue Finding
  • Marketing

Summary

 Call 07805 027 946 or email dalene.ferreira@eventualize.co.uk

 

I am the Founder and Senior Event Manager at Eventualize Ltd, a company I opened in  since May 2014 after 12 years of working within the Events and Hospitality Industry both in the UK and abroad.

 During my career I have worked for International Hotel Groups, Museum’s & Exhibition Centres as well as blue-chip companies in the UK and abroad. I am results orientated, driven and optimistic and I perform at all times with professionalism, energy, resilience and determination. I work well under pressure whilst still maintaining a calm and steady approach in situations others may find overwhelming.

 Through understanding and analysing my clients objectives I am able to successfully build good working relationships and execute events to the highest of standards as well as maintain a high level of business acumen, I am able to speak intelligently to colleagues, clients and competitors alike, I have an in depth knowledge and understanding of the industry having worked in various capacities from Venue Search and Find Co-ordinator, Events Co-ordinator, Events Manager, Conference and Banqueting Manager & Corporate Events Operations & Sales Manager. Previous Employment: Best Western Queen Hotel Chester, Chester Zoo, Coventry Transport Museum, Urbis (National Football Museum), First Option - Travelocity & Laterooms.com.

 

 


Expertise


• Venue Sourcing
• Networking
• Accommodation Sourcing
• Proactive and reactive sales
• Business Development (new and existing clients)
• Site visits, client proposals, rate negotiation & presentation
• Event organisation and management
• Compilation, production and distribution of function sheets
• Compilation of contracts and rate negotiation
• Supplier and Venue Negotiating
• Customer service


Services Offered in brief:

• Free Venue Source & Find
• Accommodation Sourcing for Corporate Clients and for personal use
• Event Co-ordination and Management

See more here: www.eventualize.co.uk

If your looking for a venue, accommodation or a professional, personable and reliable team to event manage your next event, we would love to assist you in ensuring your next event is a success!

Experience

  • Eventualize Ltd

    Founder and Senior Event Manager
    2014 - Current
    Eventualize Ltd
  • Best Western Queen Hotel Chester

    Corporate Events Sales Manager (Maternity Cover)
    2013 - 2013
    This was a maternity cover contract which included 2 days in the office and 3 days on the road sales. • Business Development (new and existing clients) • Proactive and reactive sales • Site visits, client proposals, rate negotiation & presentation • Event organisation and management • Compilation, production and distribution of event sheets • Compilation of contracts and rate negotiation • Billing and chasing of payments for all events • Management of the office and team • On the road sales including corporate sales and agency visits • Interdepartmental liaison • Forecasts & Budget Management, • Customer service • Christmas sales of up to 11,000 covers for 2013
  • Chester Zoo

    Corporate Events Sales Manager
    2012 - 2014
    Heading up the Events office at Chester Zoo from an operational and sales perspective, including New Business Development in Corporate Events and Gift Experiences, As well as the management of Chester Zoo's Annual Events Calendar. • Business Development (new and existing clients) • Proactive and reactive sales • Venue site visits, client proposals, rate negotiation & presentation • Event management & leading of weekly events meetings • Compilation, production and effective distribution of event sheets • Full event operational and logistic, responsibilities. • Health and Safety / Risk Assessments • Management and Training of corporate events team • Large scale interdepartmental liaison • Forecasts, Yielding & Budget Management, • Sourcing suppliers & ordering stock. • Customer service
  • Coventry Transport Museum

    Corporates Events and Sales Manager
    2009 - 2012
    The main purpose of my position at CTM is to increase enquiries and sales through successful business development. • Business Development (new and existing clients) • Proactive and reactive sales • Venue site visits, client proposals, rate negotiation & presentation • Event organisation and a management & leading of weekly events meetings • Compilation and effective distribution of event sheets • Full event operational and logistic, responsibilities. • Health and Safety / Risk Assessments • Management and Training of corporate events team • Compilation & Production of weekly events sheets • Interdepartmental liaison • Full responsibility for all the events departments marketing (brochures, editorial, adverts, special offers, social media • Forecasts, Yielding & Budget Management, Invoicing & general administrative duties, • Production of bi weekly financial reports • Sourcing suppliers & ordering stock. • Ensuring a high level of customer service at all times. ACHIEVEMENTS: A 45% increase in bookings in my first year and a further increase in both my second and third year. New clients through successful business development since starting with the museum Tesco's, National Trust, NHS, Barclays, HSBC, ASRA, NP Aerospace, City and Guilds to name a few. The conference and events department through hard work and determination were also nominated and shortlisted for The Godiva Awards 2010 and The Museum and Heritage Entrepreneur Awards 2011.
  • Urbis

    Corporate Events Sales Manager
    2006 - 2008
    My position at Urbis was extremely challenging and rewarding , my aim was to re-build the events department after a refurbishment, This was done successfully within six months, During my time at Urbis I landed a four year contract, to organise and run Manchester Fashion Week, the first to be held in the Uk, outside of London. This event attracted over 10,000 attendees in 3 days, During my time here we also held live gigs for Calvin Harris and the Chemical Brothers as well as VIP Events for members of the Royal Family. • Business Development (new and existing clients) • Proactive and reactive sales • Venue site visits, client proposals, rate negotiation & presentation • Event organisation and a management & leading of weekly events meetings • Compilation and effective distribution of event sheets • Full operational and logistic, responsibilities. • Health and Safety / Risk Assessments • Management and Training of corporate events team • Compilation & Production of weekly events sheets • Interdepartmental liaison • Full responsibility for all the events departments marketing (brochures, editorial, adverts, special offers, social media , Organising interviews and live feeds. (Channel, Second Life, Key 103, Galaxy) • Forecasts, Yielding & Budget Management, Invoicing & general administrative duties, • Production of weekly/monthly financial reports • Identifying and acting on potential sales leads. • Sourcing suppliers & ordering stock. • Ensuring a high level of customer service at all times. • Duty manager rota ACHIEVEMENTS: Tendered and won a four year deal, worth over £500,000.00, for Manchester Fashion Week, the first to be held in the Uk, outside of London, with over 10,000 attendees in 3 days.Iincreased enquiry levels and sales by 45% with the first 6 months.Won and delivered live gis for Calvin Harris and The Chemical brothers with over 2000 attendees.
  • Laterooms.com and Travelocity

    Venue Source and Find Co-ordinator and Events Manager
    2003 - 2005
    LateRooms.com is the hotel industry's late availability database offering over 500,000 hotel deals and discount hotels across the UK and Worldwide. •Starting up and developing from scratch, the Conference search and find desk •Proactive sales, cold calling, potential client visits, networking & Reactive sales, converting enquiries into confirmed business • •Venue sourcing in the UK and overseas & rate negotiation • Planning, delivery, execution of yearly marketing plan. • Budget management, initial through to final reconciliation • Building and maintaining client relationships with venues and corporate clients. • Proposal / presentations to key potential and existing clients • Business Development clients and conference venues • Devising and implementing a new conference search and find programme for the company, programme designed using Visual Basic • Compiling weekly and monthly progress reports. • Venue Sourcing, using laterooms.com database. • Booking of Accommodation including Group bookings • Training & Management of 2 staff for the conference desk. Achievements: Successfully starting up Laterooms.com’s first Events Desk, building and implementing with the help of the IT team a bespoke venue search and find programme using Visual Basic.
  • Eventualize Ltd

    Founder and Senior Event Manager
    1 - 5 Employees 2014 - Current
    Eventualize Ltd

    I started this company In April 2014, we have successfully organised and event managed 97 events on behalf of our clients in 2014 and  are well on our way to exceeding this target for 2015.

     

    • Venue Source and Find Specialist 

    • Accommodation sourcing for Corporate clients conferences and corporate rate negotiation 

    • Business Development (new and existing clients)   

    • Proactive and reactive sales

    • Site visits, client proposals, rate negotiation & presentation

    • Event organisation, administration and management

    • Contract Negotiation

    • Compilation, production and distribution of event briefs and final running itineraries 

    • Compilation of contracts and rate negotiation

    • Event Co-ordination and Full Onsite Management 

    • Delegate Management

    • Customer service

    • Marketing and PR (ncluding Social Media)


Interests and Hobbies

Professionally: • Networking opportunities & New business development • Venues & Site visits , building close relationships with venues across the UK • Suppliers, always on the look out for fantastic suppliers to the event industry across the UK • Event News • Chester City • Chester City Events • Event Management • Audio and Visual Technologies • Unique event spaces

Personally: •Travel • Reading • Music and Music Festivals • Foodie (love trying new cuisines) • Rugby (Springbok's all the way :)) • Gym....love it :) Family ......


Email Dalene

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