Summary

David C. S. Murray MBA, B.A. (Hons), Dip M, M CInstM, Dip MRS is the Director of the Consultancy, and has the ultimate responsibility of carrying out all research projects from initial brief to final presentation. David has gained over 30 years experience in research roles within Telewest Communications (formerly Southwestern Bell), Liverpool Daily Post and Echo, and Littlewoods, and has great knowledge of Market and Social Research covering all aspects of consumer, business-to-business and behavioural research.
• David is the UK representative for the pan-European Business Information Group and is currently the ambassador for Market Research for the local Chartered Institute of Marketing Merseyside branch, having been Chair for five years.
• In 2006 David was invited to Paris to receive the prestigious BIG European Research award for a paper he submitted on how to successfully evaluate Employee Satisfaction in a call centre working environment using multiple regression analyses.
• As can be seen from his qualifications, David is a firm believer in continuous improvement and currently accumulates over 35 hours per annum in Continuous Professional Development.
• David also believes in putting something back into the business community and is currently a mentor for the Merseyside Special Investment Fund helping new businesses start up by advising how to effectively evaluate the market for their product or service.

Expertise


Information, insight and intelligence gathering through:

Qualitative Research - Focus Groups, 'virtual' Focus Groups in-depth interviews, paired depth interviews
Quantitative Research - self-completion/’arms length’/postal research, face-to-face interviewing, telephone interviewing, business-to-business research, online interviewing, and tracking studies.
Desk Research
International Research - we have 18 European associates spread across Europe as far away as Turkey and Russia should you need insight, information and intelligence across overseas markets.

Experience

  • The Murray Consultancy Ltd

    Managing Director
    - Current
    The Murray Consultancy Ltd

Clubs and Associations

THE MARKET RESEARCH SOCIETY - MEMBER SINCE 1980
CHARTERED INSTITUTE OF MARKETING - MEMBER SINCE 1979
B.I.G. EUROPE - MEMBER SINCE 2005
B.N.I. - MEMBER OF THE MIDAS CHAPTER SINCE 2001

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